May saw Duracell promote its AA batteries through a visually striking and multi-market ‘Energy’ campaign activating its official partnership with the Williams Racing Formula 1 team. The integrated campaign, developed in harness with agency VaynerMedia, California production house Los York and virtual/digital producer Impossible Objects (with Unreal Engine), is built around a series of… Continue reading Duracell Activates Williams F1 Racing Tie-Up Via ‘Screaming Laps & American Drivers In ‘Energy’ Campaign
Tag: FMCG
NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Snickers Ice Cream partnered with the number one NFL Draft pick and 2021 Heisman Trophy winner Bryce Young to front a campaign introducing a new, limited-edition frozen treat titled the ‘Bryce Cream Bar’. After penning an ambassador deal with former Crimson Tide quarterback Young, who at the time was one of the favourites to… Continue reading NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform
Procter and Gamble (P&G) began seriously gearing up for the postponed Tokyo 2020 Games at the start of May when the IOC partner and parent company of brands like Tide and Always launched a pair of spots which both include a call-to-action to ‘lead with love’ via acts of good. Indeed, the new Olympic… Continue reading P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform
Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign
While debate continues as to whether eSport is really sport, Gillette makes its stance clear in a February ‘Chasing Their Best’ campaign leveraging its recent Team SoloMid (TSM) sponsorship. The P&G personal care brand’s message is clear, eSports athletes are just that – athletes. The TSM activation, which aims to highlight the brand’s… Continue reading Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign
Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
This season two PepsiCo brands, Pepsi and Tostitos, the Official Sponsor and Official Chip and Dip of the NFL, have linked to are offer football fans across the USA a chance to experience the game like never before in the form of ‘Unreal NFL Experiences’. The experiential program, based around a campaign-specific joint microsite… Continue reading Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize
To coincide with the start of the Paralympics, Mars is rolling out a new Maltesers campaign that champions diversity and disability and leverages the £1m of free advertising that it won when it scooped Channel 4’s ‘Superhumans Wanted’ prize. Running under the brand’s ongoing ‘Look On The Light Side’ idea, a set of three… Continue reading Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize
Brut Unveils test Ground Partnership & New Brand Ambassador J. Anderson
48 hours before the start of England’s first test match of the summer saw England’s all-time leading Test wicket-taker Jimmy Anderson was revealed as the new face and athlete ambassador for Brut Sport Style. The launch event – supported by PR, appearances, on-pack, in-store and a social campaign – saw Anderson visit Lord’s to… Continue reading Brut Unveils test Ground Partnership & New Brand Ambassador J. Anderson
P&G’s Global ‘Strong’ Spot Relaunches ‘Thank You, Mom’ For Rio 2016 Olympics
Moms (mums) are back in the Olympic spotlight as P&G launches its Rio 2016 activation with another emotional tear-jerker to mark the 100 day countdown to the Games (and the fact that Mother’s Day on the horizon too is an added launch timing bonus). The spearhead, global commercial, again produced in harness with agency… Continue reading P&G’s Global ‘Strong’ Spot Relaunches ‘Thank You, Mom’ For Rio 2016 Olympics
Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
Official RWC 2015 tournament provider Duracell launches its #PowerCheck initiative (in harness with Opta) with a campaign fronted by Wales star Sam Waburton. At the core of the campaign is the battery brand’s Facebook-focused, live player performance digital indicator. Through the entire tournament, Duracell will work with sports data outfit Opta to update… Continue reading Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
Alpecin Drops ‘Doping For Hair’ For Team Giant-Alpecin Tour Ads
Shampoo brand Alpecin has quietly (and unsurprisingly) dropped its ‘Doping For Your Hair’ tagline from its latest multi-market TV commercials for its C1 caffeine shampoo as it refocuses its activity around its Team Giant-Alpecin sponsorship during the Tour De France. Obviously, the mention of the term ‘doping’ in its previous TV spots is entirely… Continue reading Alpecin Drops ‘Doping For Hair’ For Team Giant-Alpecin Tour Ads
P&G ‘Pick Them Up – Thank You Mum’ For Winter Games
‘Pick them Back Up’ sees IOC TOP partner P&G update its ongoing Proud Sponsors of Mums initiative (launched for London 2012) for the Sochi 2014 Winter Olympics via another blockbuster emotional TV spot which has already racked up almost 13 million YouTube views. The new global spot continues in the same theme and creative… Continue reading P&G ‘Pick Them Up – Thank You Mum’ For Winter Games
Head & Shoulders Launches MLB’s ‘Season of the Whiff’
P&G’s Head & Shoulders shampoo brand has linked up with LA Angels pitcher and campaign ‘mane man’ CJ Wilson to launch its 2013 CSR-led campaign called the ‘Season Of The Whiff’. Head & Shoulders is putting its money its own, and Wilson’s, mouth is – literally. Starting from Opening Day, for every ‘whiff’… Continue reading Head & Shoulders Launches MLB’s ‘Season of the Whiff’
