While debate continues as to whether eSport is really sport, Gillette makes its stance clear in a February ‘Chasing Their Best’ campaign leveraging its recent Team SoloMid (TSM) sponsorship. The P&G personal care brand’s message is clear, eSports athletes are just that – athletes. The TSM activation, which aims to highlight the brand’s… Continue reading Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign
