While debate continues as to whether eSport is really sport, Gillette makes its stance clear in a February ‘Chasing Their Best’ campaign leveraging its recent Team SoloMid (TSM) sponsorship. The P&G personal care brand’s message is clear, eSports athletes are just that – athletes. The TSM activation, which aims to highlight the brand’s… Continue reading Gillette Activates Team SoloMid Sponsorship With ‘eSports Athletes Chasing Their Best’ Campaign
Tag: Team Sponsorship
Orange’s CAN Sponsorship Led With Digital Fan Tools
Sunday Mba’s superb volley for the Super Eagles in Johannesburg on Sunday ensured Nigeria beat Burkina Faso to claim their third African Nations Cup. It also brought to an end the 2013 edition of Orange’s multi-tiered official CAN sponsorship campaign. This year’s initiative saw Orange offer an array of digital tools and organise several… Continue reading Orange’s CAN Sponsorship Led With Digital Fan Tools
