The 2022/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC (LFC) – the longest partnership in Premier League history – so to celebrate and commemorate the tie-up, the beer brand’s ‘Forever Fans’ platform rolled out a video series of fan stories titled ‘Most Loyal Fans’. The six-part film series reverse… Continue reading Carlsberg Celebrates 30-Year Liverpool FC Tie-Up With ‘Most Loyal Fans’ Video Story Series
Tag: CAN
Bud’s MLB Opening Week: Bars, Cans & Clydesdales
As most of the MLB’s big sponsors roll out activation for the new 2013 season, Opening Week presenting partner Anheuser-Busch is leveraging both its league rights and its 23 club deals with 142 million team-branded cans and bottles of Budweiser. These 12-ounce cans and bottles of Bud, carrying MLB and team-specific logos, are part… Continue reading Bud’s MLB Opening Week: Bars, Cans & Clydesdales
Orange’s CAN Sponsorship Led With Digital Fan Tools
Sunday Mba’s superb volley for the Super Eagles in Johannesburg on Sunday ensured Nigeria beat Burkina Faso to claim their third African Nations Cup. It also brought to an end the 2013 edition of Orange’s multi-tiered official CAN sponsorship campaign. This year’s initiative saw Orange offer an array of digital tools and organise several… Continue reading Orange’s CAN Sponsorship Led With Digital Fan Tools
