Tag: Anheuser-Busch

Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign.   Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Margaritas Brand Ritas Targets Football Fans & Leverages New NFL Season In ‘Hail Mary’ Campaign

Ritas, the Anheuser Busch flavored sparkling margaritas brand, launched a new campaign targeting football fans and leveraging the start of the new NFL this season.   The campaign, which spans TV, digital and social channels, aims to ‘elevate the tailgating and viewing party occasions with more flavour’ and to ‘play in the popular football pool… Continue reading Margaritas Brand Ritas Targets Football Fans & Leverages New NFL Season In ‘Hail Mary’ Campaign

Bud (Puppy) & Bud Light (Pacman) Super Bowl XLIX Millennials Strategy

For Super Bowl XLIX, Anheuser-Busch InBev, traditionally the Big Game’s biggest TV commercial spender, is focusing on its flagship Budweiser and Bud Light brands through multi-channel activation engaging Millennials that is spearheaded by three in-game TV commercials.   Anheuser-Busch InBev, the biggest add spender at last year’s Super Bowl at $152.5m (according to figures from… Continue reading Bud (Puppy) & Bud Light (Pacman) Super Bowl XLIX Millennials Strategy

Bud Light’s #UpForWhatever Extended To NBA Activation

The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal point of the beer brand’s NBA All-Star activation.   The experience revolved around two genuine fans hanging out with basketball superstars for the weekend’s extravaganza.  … Continue reading Bud Light’s #UpForWhatever Extended To NBA Activation

Budwesier’s FA Cup ‘To The Dream’ Fan Film

Budweiser is one of several beer brands using their sponsorship rights to help consumers and football fans a chance to get closer to the action by aggregating their collective output and turning it into image and video creative.   The FA Cup with Budweiser is the ultimate tournament for optimists, the competition where dreams can… Continue reading Budwesier’s FA Cup ‘To The Dream’ Fan Film

Bud’s MLB Opening Week: Bars, Cans & Clydesdales

As most of the MLB’s big sponsors roll out activation for the new 2013 season, Opening Week presenting partner Anheuser-Busch is leveraging both its league rights and its 23 club deals with 142 million team-branded cans and bottles of Budweiser.   These 12-ounce cans and bottles of Bud, carrying MLB and team-specific logos, are part… Continue reading Bud’s MLB Opening Week: Bars, Cans & Clydesdales

Bud Beer Mats Link To FA Cup Augmented Reality App

  Many English football fans share the same dream, one they have had since an early age, to lift the famous FA Cup at Wembley.   US beer brand Budweiser is making this dream a reality – well an augmented reality anyway.   Budweiser, the lead sponsor of the FA Cup, used the FA Cup… Continue reading Bud Beer Mats Link To FA Cup Augmented Reality App

MLB & Budweiser’s Heroes Home Run Programme

Each and every home run in this year’s baseball season will see the Anheuser-Busch beer brand Budweiser donate $100 to the military charity Folds Of Honor Foundation.   The ‘Here’s To Heroes’ initiative launched with the first game of the 2011 MLB season and aims to show the brand’s (and its consumers’) gratitude to ‘those… Continue reading MLB & Budweiser’s Heroes Home Run Programme

Bud Launches Super Bowl Social Site & Clickable Spots

  In recent years brewing giant Anheuser-Busch, via its flagship Budweiser and Bud Light brands, has a long standing track record of rolling out notable Super Bowl campaigns and 2009 was no exception.   This year’s work aimed to appeal across the age range using multiple touch points in addition to the core in-game, big… Continue reading Bud Launches Super Bowl Social Site & Clickable Spots