NCAA sponsor Dove Men+Care partners with NBA star JJ Redick to publish a ‘Real Strength Manifesto’: a good sportsmanship proclamation based around encouraging fans to keep their rivalries respectful. As college hoops fans across the USA sweat over the brackets at the start of the NCAA Division 1 national championships, the brand- and star-backed… Continue reading ‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
Tag: Alonzo Mourning
Bud Light’s #UpForWhatever Extended To NBA Activation
The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal point of the beer brand’s NBA All-Star activation. The experience revolved around two genuine fans hanging out with basketball superstars for the weekend’s extravaganza. … Continue reading Bud Light’s #UpForWhatever Extended To NBA Activation
