Bud Light has designed a staggering 200,000 different cans to activate its music festival alliance with Mad Decent. Part of its continuing marketing mission to ‘create moments for life’ with its #UpForWhatever spirit, the beer behemoth links with music festival series Mad Decent with a huge fresh set of completely individual Bud Light Festival… Continue reading Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership
Tag: #UpForWhatever
Bud (Puppy) & Bud Light (Pacman) Super Bowl XLIX Millennials Strategy
For Super Bowl XLIX, Anheuser-Busch InBev, traditionally the Big Game’s biggest TV commercial spender, is focusing on its flagship Budweiser and Bud Light brands through multi-channel activation engaging Millennials that is spearheaded by three in-game TV commercials. Anheuser-Busch InBev, the biggest add spender at last year’s Super Bowl at $152.5m (according to figures from… Continue reading Bud (Puppy) & Bud Light (Pacman) Super Bowl XLIX Millennials Strategy
Bud Light’s #UpForWhatever Extended To NBA Activation
The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal point of the beer brand’s NBA All-Star activation. The experience revolved around two genuine fans hanging out with basketball superstars for the weekend’s extravaganza. … Continue reading Bud Light’s #UpForWhatever Extended To NBA Activation
