Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership

Bud Light has designed a staggering 200,000 different cans to activate its music festival alliance with Mad Decent.   Part of its continuing marketing mission to ‘create moments for life’ with its #UpForWhatever spirit, the beer behemoth links with music festival series Mad Decent with a huge fresh set of completely individual Bud Light Festival… Continue reading Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership

Woodford Reserve Derby Spot Says Kentucky Means Racing & Bourbon

In the USA, Kentucky means horse racing and bourbon – that’s the message behind a new racing campaign from Woodford Reserve.   Woodford Reserve, the official bourbon of the Kentucky Derby, is leveraging its status at this year’s famous 141st ‘Run for the Roses’ race by rolling out limited edition 2015 Kentucky Derby commemorative bottles.… Continue reading Woodford Reserve Derby Spot Says Kentucky Means Racing & Bourbon