Brewing giant and long-time NFL corporate partner Anheuser-Busch returned to the Super Bowl for its near-50th year with Big Game commercials ads for three of its leading beer brands: Bud Light (the official beer of the NFL), Budweiser and Michelob Ultra. Bud Light’s TV ad, titled ‘Easy Night Out,’ sees a fan meet the Bud… Continue reading NFL Official Beer Bud Light’s Big Game ‘Easy Night Out’ Aims To Battle Boycott
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Bud (Puppy) & Bud Light (Pacman) Super Bowl XLIX Millennials Strategy
For Super Bowl XLIX, Anheuser-Busch InBev, traditionally the Big Game’s biggest TV commercial spender, is focusing on its flagship Budweiser and Bud Light brands through multi-channel activation engaging Millennials that is spearheaded by three in-game TV commercials. Anheuser-Busch InBev, the biggest add spender at last year’s Super Bowl at $152.5m (according to figures from… Continue reading Bud (Puppy) & Bud Light (Pacman) Super Bowl XLIX Millennials Strategy
