The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier. The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
Tag: Movement
Lacoste Hosts Stylish Urban Tennis Match for L1212 Fragrance Launch Campaign
A playful new campaign from Lacoste for its new unisex L1212 fragrance seeks to reflect the essence of the brand and the diversity of its consumer base as seen through the lens of an urban tennis match. The campaign for the sports, leisurewear and fashion brand – associated closely with tennis and best known… Continue reading Lacoste Hosts Stylish Urban Tennis Match for L1212 Fragrance Launch Campaign
IOC & IPC partner Toyota Animated Ad Awards Frontline Workers ‘Heroic Medals’
An early May social campaign from Olympic and Paralympic partner Toyota has launched a new medal-focused execution which, instead of focusing on famous athletes, switches attention and support to key workers on the frontline fighting the pandemic. Despite the fact that the Olympics, Paralympics and global competitions have been postponed around the world, ‘Heroic… Continue reading IOC & IPC partner Toyota Animated Ad Awards Frontline Workers ‘Heroic Medals’
York Athletics MFG Launches ‘Worth The Fight’ Movement With Work Led By Aly Raisman
Summer 2019 saw YORK Athletics Launch a new campaign, called ‘Worth the Fight’, which was fronted by world champion gymnast and athlete ambassador Aly Raisman and which aims to celebrate the spirit of the everyday fighter The campaign, created in harness with agency Gyk Antler, sees Raisman join a 16-strong line-up of YORK brand… Continue reading York Athletics MFG Launches ‘Worth The Fight’ Movement With Work Led By Aly Raisman
‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
NCAA sponsor Dove Men+Care partners with NBA star JJ Redick to publish a ‘Real Strength Manifesto’: a good sportsmanship proclamation based around encouraging fans to keep their rivalries respectful. As college hoops fans across the USA sweat over the brackets at the start of the NCAA Division 1 national championships, the brand- and star-backed… Continue reading ‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
