A new Fitness First brand campaign, developed through VCCP Sydney, takes on the relatable challenge for so many athletes – motivation. The initiative is built around showcasing everyday vignettes in which people so often lose our fitness motivation and suggests that most of these scenarios can be solved by the mental and physical benefits… Continue reading Fitness First’s ‘Keep Fit Interesting’ Encourages Aussies To Stay Motivated At Key Exercise Moments
Tag: Motivation
York Athletics MFG Launches ‘Worth The Fight’ Movement With Work Led By Aly Raisman
Summer 2019 saw YORK Athletics Launch a new campaign, called ‘Worth the Fight’, which was fronted by world champion gymnast and athlete ambassador Aly Raisman and which aims to celebrate the spirit of the everyday fighter The campaign, created in harness with agency Gyk Antler, sees Raisman join a 16-strong line-up of YORK brand… Continue reading York Athletics MFG Launches ‘Worth The Fight’ Movement With Work Led By Aly Raisman
Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
Prior to this summer’s Ashes Marston’s Pedigree, England Cricket’s official beer, aimed to leverage its rights, capitalise on cricket fever and generate excitement through the ultimate England ‘Fan Team Talk’. The bitter brand worked with brand ambassador and England swing bowler Jimmy Anderson to front its campaign to create the ideal motivational speech. … Continue reading Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
MLB’s Player/Fan ‘#IPlay’ 2013 Campaign Launches Season
To coincide with Opening Day, MLB has launched a new 2013 campaign showcasing the motivation behind baseball’s new generation of stars called ‘I Play’. Developed by agency Hill Holliday, the initiative aims to showcase the league’s outstanding young talent and explore why they are driven to succeed, whilst simultaneously exploring why fans around the… Continue reading MLB’s Player/Fan ‘#IPlay’ 2013 Campaign Launches Season
