Fronted by a trio of England cricket stars, eye care brand and retailer Specasavers launched its England Cricket Board (ECB) sponsorship with an inventive, high definition photo shoot showcasing elite sport’s incredible hand-to-eye co-ordination. Activating at the start of the Specsavers Test Series between England and India, Jos Buttler, Jonny Bairstow and Stuart Broad… Continue reading Specsavers ‘Test Experts’ Activates ECB Test Sponsorship With A Unique Look Into Cricketers’ Eyes
Tag: England Cricket Board
Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
Prior to this summer’s Ashes Marston’s Pedigree, England Cricket’s official beer, aimed to leverage its rights, capitalise on cricket fever and generate excitement through the ultimate England ‘Fan Team Talk’. The bitter brand worked with brand ambassador and England swing bowler Jimmy Anderson to front its campaign to create the ideal motivational speech. … Continue reading Marston’s Fan-Created, Anderson-Led ‘Ultimate England Ashes Team Talk’
Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone
Early July saw England sponsor Yorkshire Tea give fans an innovative virtual reality cricket experience fronted by the country’s record wicket taker Jimmy Anderson. Supporters were offered an opportunity to experience what it’s like face the England fast bowler through virtual reality on the Oculus Rift headset. This collaboration between James Anderson, Yorkshire… Continue reading Yorkshire Tea’s Ashes Work Blends Virtual Reality, ‘Proper’ Values & Quirky Tone
Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland
In the build up to the ICC Cricket World Cup 2015, the ECB calls for fans to get behind the England team through its hashtag-led #LoveEngland campaign. Launched in early February England fans are encouraged to post their own inspirational team talks, videos, pictures and messages on social media using #LoveEngland. A selection… Continue reading ECB Aims To Fans & Team For ICC Cricket World Cup with #LoveEngland
