Hardys, the Official Wine of the England and Wales Cricket Board (ECB), has linked up with England fast bowler Stuart Broad and News Quiz host Miles Jupp for a campaign that celebrates one of the quirkiest sports events in UK calendar – the Bramble Bank Match – to explore the eclectic, unique ways cricket can… Continue reading ECB Wine Sponsor Hardy’s New Campaign Celebrates Cricket’s Quirks Prior To England v India Series
Tag: Stuart Broad
Specsavers ‘Test Experts’ Activates ECB Test Sponsorship With A Unique Look Into Cricketers’ Eyes
Fronted by a trio of England cricket stars, eye care brand and retailer Specasavers launched its England Cricket Board (ECB) sponsorship with an inventive, high definition photo shoot showcasing elite sport’s incredible hand-to-eye co-ordination. Activating at the start of the Specsavers Test Series between England and India, Jos Buttler, Jonny Bairstow and Stuart Broad… Continue reading Specsavers ‘Test Experts’ Activates ECB Test Sponsorship With A Unique Look Into Cricketers’ Eyes
Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work
Australian wine brand Hardy’s has given its Cricket Australia sponsorship a new spin with a campaign poking fun at The Poms as the Aussies seek to regain the Ashes. Launched in late November, a parallel set of activations – one fun and one more serious – leverage the brand’s status as the team’s official… Continue reading Hardy’s Plays Both Sides Via McGrath’s ‘Ashes Memories’ & ‘Taste Aussie Character’ & Broad-Led UK Work
Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
The countdown to the 2017/18 Ashes has begun as Cricket Australia begins to build some anticipation around the test series and starts its ticket sales drive. The campaign, developed in alliance with agency M&C Saatchi Melbourne, celebrates ‘Our Greatest Test’ and revolves around the idea that when the Australian and English players face one… Continue reading Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Australian wine brand Hardys is leveraging its sponsorship of the England Cricket Team through a £4m consumer marketing campaign – spanning TV idents, ambassador activity and digital/social content – built around Anglo/Australian Ashes rivalry and its own corporate origins. The brand’s early 2015 activity was led by a ‘100 Days To Go’ online spot… Continue reading Hardys Activates ECB Sponsorship By Playing On Ashes Rivalry & Oz Origins
Investec’s Integrated Ashes Activation Links City To Social
In addition to the usual on-field, on-stump and in-ground signage and hospitality, a traditional ad campaign, an event-led experiential programme and a set of internal employee initiatives, English test cricket title sponsor Investec is also running a multi-pronged digital campaign spanning online promo spots, a live stats tool, web-based match updates and analysis videos, a… Continue reading Investec’s Integrated Ashes Activation Links City To Social
