Booking.com & Jonny Bairstow Headingley Memories Spot Leverages Cricket World Cup

Booking.com, the official ICC Cricket World Cup accommodation and attractions booking partner, have a launched a Johnnie Bairstow fronted campaign to promote its role in supporting travelling cricket fans that aims to enable them to make the most of their trip.   The initiative is led by an online spot, running across digital and social… Continue reading Booking.com & Jonny Bairstow Headingley Memories Spot Leverages Cricket World Cup

New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience.   The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

Specsavers ‘Test Experts’ Activates ECB Test Sponsorship With A Unique Look Into Cricketers’ Eyes

Fronted by a trio of England cricket stars, eye care brand and retailer Specasavers launched its England Cricket Board (ECB) sponsorship with an inventive, high definition photo shoot showcasing elite sport’s incredible hand-to-eye co-ordination.   Activating at the start of the Specsavers Test Series between England and India, Jos Buttler, Jonny Bairstow and Stuart Broad… Continue reading Specsavers ‘Test Experts’ Activates ECB Test Sponsorship With A Unique Look Into Cricketers’ Eyes