New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience.   The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up

Diageo owned rum Captain Morgan has added to its stable of namesake ‘Captain Morgan’ sports endorsers by adding England T20 and One-Day cricket captain Eoin Morgan to its ambassador stable.   The Jamaican rum brand unveiled its new ambassador signing by co-ordinating a tri-partite Twitter exchange between the three Captains.   Can you guess who… Continue reading Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up