Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience. The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup
