Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience. The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup
Tag: Mark Wood
Toyota & ECB Incentivise ‘New Ideas’ Competition To Extend ‘Better Cricket’
The second phase of ECB sponsor Toyota’s ‘Future Cricket’ project sees England stars help launch a competition incentivising fans to come up with innovative ideas on improving the game. The England and Wales Cricket Board partner aims to encourage cricket lovers to come up with inventive and imaginative ways to make cricket better with… Continue reading Toyota & ECB Incentivise ‘New Ideas’ Competition To Extend ‘Better Cricket’
