Stockport County FC Celebrate 140th Year Via Film & Limited Edition Heaton Norris Kit 

Stockport County, one of the oldest clubs in the English Football League, celebrates its 140th anniversary in 2023 and marked the occasion with the launch if a film paying tribute to the club’s history and launching a special, limited edition kit with 1883 nostalgic strips available for loyal supporters to buy.   The celebratory campaign, created… Continue reading Stockport County FC Celebrate 140th Year Via Film & Limited Edition Heaton Norris Kit 

TikTok & Kappa’s Team Tundra Partnerships Unveiled Via Kit Reveal Campaign

10 October saw EA FIFA 21 eSports Team Tundra roll out a launch campaign promoting its new kit in tandem with a pair of new commercial partners in TikTok and Kappa.   Italian sportswear brand Kappa, as the team’s new technical partner and official kit supplier, produced the new apparel which all carries new shirt… Continue reading TikTok & Kappa’s Team Tundra Partnerships Unveiled Via Kit Reveal Campaign

New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience.   The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

KSI & Errea Launch Elemental Iceland National Team Kit Reveal Campaign Ahead Of Russia 2018

The Icelandic Football Association, along with kit manufacturer Errea, has revealed the new kit for the Icelandic men’s football team with a design and associated promotional campaign focusing on three elements: ice, water and fire.   Developed by Italian kit manufacturer Erreà Sport, the new strips for the KSÍ (the Football Association of Iceland) will… Continue reading KSI & Errea Launch Elemental Iceland National Team Kit Reveal Campaign Ahead Of Russia 2018

Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peak

Sportswear brand Canterbury launched the new British & Irish Lions kit with a two-phase ‘Untouchable Jersey’ campaign that creatively aimed to bring the jersey to life through a striking ‘hologram’.   The hologram led initiative claims to be a ‘rugby first’ and it aims to reflect the unique nature of the Lions jersey: an iconic… Continue reading Canterbury’s Pre Order ‘Untouchable Jersey’ Hologram Gives Fans A Pre-Launch Lions Shirt Sneek Peak