To coincide with Opening Day, MLB has launched a new 2013 campaign showcasing the motivation behind baseball’s new generation of stars called ‘I Play’. Developed by agency Hill Holliday, the initiative aims to showcase the league’s outstanding young talent and explore why they are driven to succeed, whilst simultaneously exploring why fans around the… Continue reading MLB’s Player/Fan ‘#IPlay’ 2013 Campaign Launches Season
Tag: 2013 Season
MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
MLS ‘Jersey Week’ is being positioned as a league tradition, but is actually the latest marketing experiment in the form of an alliance between the league, its franchises, the players and equipment supplier Adidas. The league and its kit partner have co-ordinated a series of kit launches (12 to be precise) in late February… Continue reading MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
