The official launch of the Betfred Super League was spearheaded by a fresh campaign – called ‘New Beginnings’ – launched to coincide with the new season’s media launch event. The marketing campaign was fronted by a hero spot, debuting at the PR launch event in York, which aimed to breathe new life into the… Continue reading Super League Rugby Launches #NewBeginnings Campaign Ahead Of 2018/19 Season Kick Off
Tag: Season Launch
Jamshedpur FC Campaign Tribute To Its ‘Greatest Fan’ To Build Buzz Around ISL 5 Kick-Off
Leveraging the start of the fifth season of the Indian Super League (ISL), Jamshedpur FC launched a new campaign – ‘Saath Chalo, Jam Ke Khelo’ – celebrating football, the club and its home city, the spirit of togetherness and its greatest fan Developed in harness with agency JWT Kolkata, the 360-degree initiative pays tribute… Continue reading Jamshedpur FC Campaign Tribute To Its ‘Greatest Fan’ To Build Buzz Around ISL 5 Kick-Off
Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot
As the puck drops on the new National Hockey League (NHL) season, new kit supplier Adidas unveils its first official uniforms and ushers in the start of the season with an integrated campaign aiming to celebrate creativity in hockey and called ‘What If Hockey…’ This multi-platform initiative is spearheaded by a 30-second commercial, called… Continue reading Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot
Pace Setters & Slow Starters: Canterbury’s P& & Fan Engagement Aviva Premiership ‘Predictions’
Following a summer activating around its British & Irish Lions partnership, Canterbury leveraged the start of autumn’s new Aviva Premiership Rugby season with a PR prediction promotion. As clubs, players, fans and brands again refocus around northern hemisphere’s club rugby, the rugby-focused apparel brand aims to offer some insights into the new Aviva Premiership… Continue reading Pace Setters & Slow Starters: Canterbury’s P& & Fan Engagement Aviva Premiership ‘Predictions’
MLS ’20 & Counting’ Honors 20 Years & Two New Teams
As the new Major League Soccer season kicks off, the League rolls out a new campaign called ’20 & Counting’ to celebrate both its 20th season and the debut of two new teams bringing the number of clubs up to 20. The creative looks at how the MLS has evolved through two decades beginning… Continue reading MLS ’20 & Counting’ Honors 20 Years & Two New Teams
MLB’s Player/Fan ‘#IPlay’ 2013 Campaign Launches Season
To coincide with Opening Day, MLB has launched a new 2013 campaign showcasing the motivation behind baseball’s new generation of stars called ‘I Play’. Developed by agency Hill Holliday, the initiative aims to showcase the league’s outstanding young talent and explore why they are driven to succeed, whilst simultaneously exploring why fans around the… Continue reading MLB’s Player/Fan ‘#IPlay’ 2013 Campaign Launches Season
NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
The 2013 National Rugby League (NRL) season is kicking off in Australia and New Zealand and is promoting itself with an integrated marketing campaign called ‘Rugby League’s Got A Hold On Me’. At the core of this multi-layered initiative, which includes fan-customisation and team tailoring elements, is a partnership between the rights owner and… Continue reading NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
