As the annual Holden State Of Origin series kicked off, the NRL rolled out a fresh campaign shining the spotlight on mental health. The initiative, developed in collaboration with agency R/GA Sydney and production outfit AIRBAG, runs under the hashtag #DontStayOnTheSidelines. It was fronted by a flagship spot amplified across the NRL own… Continue reading NRL’s State Of Origin ‘Dont Stay On TheSidelines’ Mental Health Initiative (& #RivalryWithoutRivalry)
Tag: Holden State Of Origin
NRL Promotes State of Origin Series Via ‘Nothing Hits You Like Origin’ Campaign
The NRL’s 2017 State of Origin campaign revolves around the emotional game experience (rather than its renowned big hitting physicality) as it aims to capturing the feeling of Origin from both the fan and the player perspective. This year’s promotional push is led by a flagship 60-second commercial which spans the emotion of the… Continue reading NRL Promotes State of Origin Series Via ‘Nothing Hits You Like Origin’ Campaign
NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
The 2013 National Rugby League (NRL) season is kicking off in Australia and New Zealand and is promoting itself with an integrated marketing campaign called ‘Rugby League’s Got A Hold On Me’. At the core of this multi-layered initiative, which includes fan-customisation and team tailoring elements, is a partnership between the rights owner and… Continue reading NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
