Tennis Australia paired up with Resonance Sonic Branding to create a fresh audio identity for the 2022 Australian Open (AO) which included a brand anthem and audio logo and which is used across all property owner tournament marketing as well as live at the Melbourne Park venue. Launched at the start of the 2022… Continue reading Tennis Australia Launches Australian Open Sonic Brand Anthem & Audio Logo At 202 Tournament
Tag: Brand Anthem
NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
The 2013 National Rugby League (NRL) season is kicking off in Australia and New Zealand and is promoting itself with an integrated marketing campaign called ‘Rugby League’s Got A Hold On Me’. At the core of this multi-layered initiative, which includes fan-customisation and team tailoring elements, is a partnership between the rights owner and… Continue reading NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
