As the annual Holden State Of Origin series kicked off, the NRL rolled out a fresh campaign shining the spotlight on mental health. The initiative, developed in collaboration with agency R/GA Sydney and production outfit AIRBAG, runs under the hashtag #DontStayOnTheSidelines. It was fronted by a flagship spot amplified across the NRL own… Continue reading NRL’s State Of Origin ‘Dont Stay On TheSidelines’ Mental Health Initiative (& #RivalryWithoutRivalry)
