Major League Baseball’s season-long 2015 campaign – ‘This Is Baseball’ (or simply #This) – takes a real-time approach and already features hundreds of content pieces offering an up-close and behind-the-scenes look at the players, managers and fans. The campaign, which is the debut effort by new MLB agency Anomaly, plays on the widely used… Continue reading MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Tag: 2015 Season
MLS ’20 & Counting’ Honors 20 Years & Two New Teams
As the new Major League Soccer season kicks off, the League rolls out a new campaign called ’20 & Counting’ to celebrate both its 20th season and the debut of two new teams bringing the number of clubs up to 20. The creative looks at how the MLS has evolved through two decades beginning… Continue reading MLS ’20 & Counting’ Honors 20 Years & Two New Teams
