Major League Baseball’s season-long 2015 campaign – ‘This Is Baseball’ (or simply #This) – takes a real-time approach and already features hundreds of content pieces offering an up-close and behind-the-scenes look at the players, managers and fans. The campaign, which is the debut effort by new MLB agency Anomaly, plays on the widely used… Continue reading MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Tag: Evolving
Authentic Sport Chek Multi-Channel Sochi #WhatItTakes
Canada’s largest sports retailer Sport Chek leverages Sochi 2014 and its Canadian Olympic team sponsorship with its biggest ever marketing campaign – ‘What It Takes’. Revolving around the #whatittakes hashtag, the initiative places social media at its centre, this multi-platform campaign explores just waht it takes to be an Olympian (or more precisely, a… Continue reading Authentic Sport Chek Multi-Channel Sochi #WhatItTakes
