Cadbury Australia, a proud supporter of the Matildas, highlighted its commitment to Soccer Australia and women’s sport ahead of the FIFA 2023 Women’s World Cup with a kick-off campaign called ‘Cheer and a Half’ which aims to help fans celebrate female athletes – young amateurs and elite professionals – in all the ways the world’s… Continue reading Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport
Tag: Women In Sport
‘Correct The Internet’ Global Campaign Aims To Make Sportswomen More Visible
The internet will generally tell the world that Portugal’s Cristiano Ronaldo has scored the most goals in international football. But it is wrong. The correct answer is Canada skipper and striker Christine Sinclair. This is just one example of how the online world all too often ignores women sports stars and hides their achievements.… Continue reading ‘Correct The Internet’ Global Campaign Aims To Make Sportswomen More Visible
Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier. The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
Ronda Rousey Fronts #PerfectNever Reebok Female Body Image Campaign
UFC super star Ronda Rousey fronts a new female focused Reebok campaign revolving around ‘striving for perfection’ and ‘owning imperfections’ and facing up to defeat. This #PerfectNever campaign, which runs under Reebok’s umbrella and ongoing #BeMoreHuman initiative, is led by a central spot that rejects the idea of a perfect body. The video,… Continue reading Ronda Rousey Fronts #PerfectNever Reebok Female Body Image Campaign
