UFC super star Ronda Rousey fronts a new female focused Reebok campaign revolving around ‘striving for perfection’ and ‘owning imperfections’ and facing up to defeat. This #PerfectNever campaign, which runs under Reebok’s umbrella and ongoing #BeMoreHuman initiative, is led by a central spot that rejects the idea of a perfect body. The video,… Continue reading Ronda Rousey Fronts #PerfectNever Reebok Female Body Image Campaign
Tag: Sports Brand
Reebok #BeMoreHuman Links Fitness To Mental Wellbeing & Social Interaction
The end of January saw the launch of Reebok’s major new ‘Be More Human’ integrated global initiative that celebrates ordinary people’s ‘quest for both physical and personal fulfilment and to serve the greater good’. It aims to connect the benefits of physical and fitness-led commitment to social interaction, mental wellbeing and perhaps even ethics.… Continue reading Reebok #BeMoreHuman Links Fitness To Mental Wellbeing & Social Interaction
