‘Correct The Internet’ Global Campaign Aims To Make Sportswomen More Visible

The internet will generally tell the world that Portugal’s Cristiano Ronaldo has scored the most goals in international football. But it is wrong. The correct answer is Canada skipper and striker Christine Sinclair.   This is just one example of how the online world all too often ignores women sports stars and hides their achievements.… Continue reading ‘Correct The Internet’ Global Campaign Aims To Make Sportswomen More Visible

Chipotle Activates USMNT Team Tie-Up For Qatar 2022 Via ‘Real Food For Real Athletes’ Campaign

To build support for the US Men’s National Team ahead of the 2022 FIFA Men’s World Cup, USA Soccer sponsor Chipotle Mexican Grill launched a campaign called ‘Real Food For Real Athletes’ fronted by American footballers Christian Pulisic and Weston McKennie.   The Chelsea FC attacking midfielder and Juventus defensive midfielder feature for the quick… Continue reading Chipotle Activates USMNT Team Tie-Up For Qatar 2022 Via ‘Real Food For Real Athletes’ Campaign

Apple TV+’s Ted Lasso Encourages USMNT Stars In Qatar 2022 Motivational Billboard Campaign

Apple TV+’s fictional football manager Ted Lasso send personal, individual messages of encouragement and inspiration to every member of the US Men’s National Soccer Team ahead of the 2022 FIFA World Cup.   The outdoor campaign, created in partnership with agency TBWA\Media Arts Lab, brings the comic American Football coach turned soccer manager out onto… Continue reading Apple TV+’s Ted Lasso Encourages USMNT Stars In Qatar 2022 Motivational Billboard Campaign

Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’

CX agency Definition 6 (D6) and Paramount Plus released a trailer for its feature documentary film, titled ‘The Only’, which chronicles the inspirational story and hard-won victories of US Women’s National Team (USWNT) and Hall of Fame soccer goalkeeper Brianna Scurry.   Customer experience agency D6 promoted the sports film, created in partnership with VP… Continue reading Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’

Ritz Presents US Women’s National Team’s ’Animated’ Player Cartoon Series

As the Rio 2016 Olympics began the USA Women’s National Team rolled out a series of creative animated films to help fans get to know the players.   An introductory spot introduces the series.     Charming and personal, each video tells a true story about each player that reflects their personality and character and… Continue reading Ritz Presents US Women’s National Team’s ’Animated’ Player Cartoon Series