Mike Tyson Adds Fizz To New US ‘It’s Mike’s’ Campaign For Mike’s Hard Lemonade Seltzer

‘Iron’ Mike Tyson stars in humorous series of mid-March spots for Mike’s Hard Lemonade Seltzer called ‘It’s Mike’s’.   The national campaign, the first work from the brand’s new creative agency WorkInProgress (WIP), debuted on 14 March and was led by a television burst which ensured the brand had a significant presence during NBA games,… Continue reading Mike Tyson Adds Fizz To New US ‘It’s Mike’s’ Campaign For Mike’s Hard Lemonade Seltzer