May saw Duracell promote its AA batteries through a visually striking and multi-market ‘Energy’ campaign activating its official partnership with the Williams Racing Formula 1 team. The integrated campaign, developed in harness with agency VaynerMedia, California production house Los York and virtual/digital producer Impossible Objects (with Unreal Engine), is built around a series of… Continue reading Duracell Activates Williams F1 Racing Tie-Up Via ‘Screaming Laps & American Drivers In ‘Energy’ Campaign
