May saw Duracell promote its AA batteries through a visually striking and multi-market ‘Energy’ campaign activating its official partnership with the Williams Racing Formula 1 team. The integrated campaign, developed in harness with agency VaynerMedia, California production house Los York and virtual/digital producer Impossible Objects (with Unreal Engine), is built around a series of… Continue reading Duracell Activates Williams F1 Racing Tie-Up Via ‘Screaming Laps & American Drivers In ‘Energy’ Campaign
Tag: Williams Racing
#Williams750 Celebrates 750 F1 Grands Prix Via Integrated Campaign Offering Fans A Chance To Be On The Car
On 10 May, Williams Racing launched a multi-channel campaign celebrating its 750 Formula One (F1) Grand Prix – becoming only the third team in the series’ history to reach the milestone. To mark the moment around the 23 May Monaco Grand Prix, the team rolled out an integrated campaign which not only highlighted the… Continue reading #Williams750 Celebrates 750 F1 Grands Prix Via Integrated Campaign Offering Fans A Chance To Be On The Car