NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All

For the second consecutive year, US home refurbishment retailer Lowe’s teamed up with the NFL for its ‘Lowe’s Home Team’ activation and for the new 2021/22 season the brand is recruiting fans from everywhere across the country to join their new team.   The activation, created by agency Deutsch LA, enlists help from NFL stars… Continue reading NFL Sponsor Lowe’s & Drew Brees Recruit USA To Its ‘Home Team’ To Make Homes Better for All

Head & Shoulders Launches MLB’s ‘Season of the Whiff’

P&G’s Head & Shoulders shampoo brand has linked up with LA Angels pitcher and campaign ‘mane man’ CJ Wilson to launch its 2013 CSR-led campaign called the ‘Season Of The Whiff’.   Head & Shoulders is putting its money its own, and Wilson’s, mouth is – literally.   Starting from Opening Day, for every ‘whiff’… Continue reading Head & Shoulders Launches MLB’s ‘Season of the Whiff’