IOC and Team USA sponsor Toyota teamed up with Palisades Tahoe ski resort and Olympian Jonny Moseley for a pair of ‘official vehicle’ commercials called ‘Adventure’ and ‘Mountain Is Family’ showcasing the auto outfits’ latest fleet of Toyota Racing Development (TRD) trucks and SUVs. The campaign, which was developed in harness with agency H&L,… Continue reading Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota
Tag: Holiday & Leisure
Holiday Inn Olympic Village Role Awareness Campaign
Holiday Inn is launching an integrated campaign, running across paid, earned and owned media, to boost awareness of its sponsorship of London 2012. Reported to be costing upwards of £5m, the campaign breaks on 12 March and runs across TV, outdoor and radio, as well as having a substantial digital element. The… Continue reading Holiday Inn Olympic Village Role Awareness Campaign
