IOC Worldwide TOP Partner Visa has kicked off its Rio 2016 Olympics activation with a launch commercial that, literally, goes straight to the heart of an Olympic athlete. It is the athlete’s heartbeat itself that serves as the centrepiece of this stirring spot promoting the payments’ giant’s sponsorship of the Rio 2016 Olympics. … Continue reading Visa Ignites Rio 2016 Work Via A Stirring Ad Diving Into An Olympian’s ‘Heart’
Tag: Olympics (IOC)
Bolt In Gatorade’s Post-Games Win/Within Ambush
The first brand to brand to launch a campaign leveraging the Olympics after the end of the pre- and post-Games athlete blackout was Gatorade. As soon as the restrictions finished on 15 August, the PepsiCo sports drink giant launched a London 2012-led campaign fronted by the king of the track Usain Bolt with… Continue reading Bolt In Gatorade’s Post-Games Win/Within Ambush
Holiday Inn Olympic Village Role Awareness Campaign
Holiday Inn is launching an integrated campaign, running across paid, earned and owned media, to boost awareness of its sponsorship of London 2012. Reported to be costing upwards of £5m, the campaign breaks on 12 March and runs across TV, outdoor and radio, as well as having a substantial digital element. The… Continue reading Holiday Inn Olympic Village Role Awareness Campaign
P&G Sponsors Mums: Nearest/Dearest Roadshow Opens Olympic Activity
Today sees the first Procter & Gamble’s ‘Nearest and Dearest’ Roadshow at the Thistle Hotel in Edinburgh to help mothers and families of 2012 athletes support their Paralympians at the Games next summer. The educational initiative is an early phase in P&G’s umbrella ‘Proud Sponsor Of Mums’ London 2012 Olympic and Paralympic sponsorship activation… Continue reading P&G Sponsors Mums: Nearest/Dearest Roadshow Opens Olympic Activity
