Pilot, an Australian advocate organisation focused on championing better healthcare for men, extended its endorser partnership with rising Aussie MMA star Jack Della Maddalena and activated the tie-up via a digital-first ‘Quick Finisher’ campaign which rolled out ahead of the ambassador stepping in to the octagon in :Las Vega for UFC 290 International Fight Week.… Continue reading Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Tag: MMA
Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series
The Professional Triathletes Organisation (PTO) launched a new content series in Mid-May which features former Ultimate Fighting Championship (UFC) star and current colour commentator Paul Felder and which that’s fans behind the scenes of the 2022 PTO Tour. The 2022 PTO Tour includes the PTO Canadian Open (23 to 24 July), the Collins Cup… Continue reading Former UFC Star Paul Felder Stars In New Pro Triathlon PTO 2022 Tour Online Series
Reign Total Body Fuel & World’s Strongest Man Kick-Off ‘Ready To Reign’ Short Film Trilogy
The start of 2022 saw Monster Energy brand Reign Total Body Fuel launch a campaign called ‘Ready To Reign’ which revolves around a trilogy of athlete ambassador fronted short films each focused on an emotional, inspirational and authentic story of overcoming barriers – either personal or professional – to achieve their goals. The first… Continue reading Reign Total Body Fuel & World’s Strongest Man Kick-Off ‘Ready To Reign’ Short Film Trilogy
Reign Total Body Fuel Debuts Sports Endorser Led #ReadyToReign Campaign Spanning Hero Spot & Docu-Film Series
Energy drink brand Reign Total Body Fuel launched a new multi-market campaign in late January called #ReadyToReign which featured a strong line-up of its athlete ambassadors. The phased content series campaign was amplified via paid social media, influencer marketing and through other PR channels. The campaign was spearheaded by a hero film which… Continue reading Reign Total Body Fuel Debuts Sports Endorser Led #ReadyToReign Campaign Spanning Hero Spot & Docu-Film Series
Monster Energy Leverages Ambassador McGregor Via High-Energy, Brand Synergy #IAmTheBeast Campaign
Two weeks ahead of his big fight, Monster Energy has released #IAmTheBeast featuring UFC fighter Conor McGregor. With the UFC champion taking on unbeaten boxing legend Floyd Mayweather on 26 August in one of the richest and most hyped fights in history, Monster Energy leverages its endorser deal with McGregor. #IAmTheBeast is spearheaded… Continue reading Monster Energy Leverages Ambassador McGregor Via High-Energy, Brand Synergy #IAmTheBeast Campaign
Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign
Four days ahead of his blockbuster bout with Floyd Mayweather Jr, Beats is leveraging the fight and its endorser deal with Conner McGregor with a new campaign aiming to show that the UFC star is #AboveTheNoise. The campaign is led by a hero film, Conor McGregor: Dedicated #AboveTheNoise, featuring the reigning UFC lightweight champion… Continue reading Beats Leverages Big Fight With ‘Notorious’ Conor McGregor #AboveTheNoise Campaign
Boy V Girl Cagefight Drives Domestic Abuse Awareness
It’s been a big few weeks for women’s professional sports – from Marianne Vos winning the biggest ever Pro Tour bike race and French club Clermont Foot appointing Helena Costa as manager (the first ever professional female coach for a male team in the top two divisions of any of Europe’s big five football leagues)… Continue reading Boy V Girl Cagefight Drives Domestic Abuse Awareness
