NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series

American Football legend Tom Brady leans into his comedic and reflective side in a series of ads for Hertz adopting the approach and tone of US daytime television talkshows with Nigerian-American actress/comedian Yvonne Orji playing the role as the programme’s host.   The campaign, which targets existing Hertz customers and new customer prospects, will include… Continue reading NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series

Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII

The trend for major event linked, celebrity-hosted, brand-backed experiences continues with NFL legend turned professional pitchman Rob Gronkowski hosting the ‘Gronk Beach’ party on Super Bowl 2023 weekend backed by a team of brands led by Monster Energy.   The twice-retired, four-time Super Bowl champion Gronkowski – nicknamed The Gronk – will host the personally curated… Continue reading Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII

Groupon’s Big Game ‘Party Like A Player’ Sees Fans Compete For A Super Bowl Party At Gronk’s House

Experiences marketplace Groupon teamed up with NFL tight end Rob ‘Gronk’ Gronkowski on a Big Game competition offering one lucky winner (and 15 friends) the chance to ‘Party Like a Player’ at the Super Bowl winner and Tampa Bay Buccaneer’s star’s mansion   While The Gronk himself is away at the Super Bowl on 13… Continue reading Groupon’s Big Game ‘Party Like A Player’ Sees Fans Compete For A Super Bowl Party At Gronk’s House

NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady

To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event.   ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady