NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady

To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event.   ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady

NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football

The start of November saw NBC fie the starting gun on its Tokyo 2020 Olympics promotional campaign with the launch of a fast-paced, NFL-linked promo debuting during ‘Sunday Night Football’ followed by a full ‘Get Ready’ video.   The 15-second sprint-focused, lightening fast promo premiered during the halftime break of Sunday’s NBA telecast of the… Continue reading NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football

NBC Extends ‘All Eyes On’ Campaign To Hype SNF Football As The Year’s Final Summer Blockbuster

A new 30-second commercial from NFL broadcaster NBC, launched on 7 September, hypes the first Sunday Night Football (SNF) telecast as the last blockbuster of the summer.   Called ‘All Eyes On’, the broadcaster’s on-air promo, for the 16 September matchup between the New York Giants and the Dallas Cowboys, features an elite set of… Continue reading NBC Extends ‘All Eyes On’ Campaign To Hype SNF Football As The Year’s Final Summer Blockbuster

NBC Sunday Night Football ‘All Eyes On’ Campaign Debuts During NASCAR Coke Zero Sugar 400

Starting its promotional push for the 13th season of ‘Sunday Night Football’, NFL broadcast partner NBC revved up its football promotions with a new campaign that launched during its broadcast of one of the summer’s biggest car races.   Fans who turned on to watch the NASCAR Coke Zero Sugar 400 on Saturday, 7 July… Continue reading NBC Sunday Night Football ‘All Eyes On’ Campaign Debuts During NASCAR Coke Zero Sugar 400