Tag: Churchill Downs

Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear

Custom Sneakers for horses have arrived in the home of racing in the USA – Lexington, Kentucky – in the form of a slightly tongue-in-cheek October/November ‘Horse Kicks‘ campaign from agency Cornett, regional visitor/tourist organisation VisitLEX and sneaker design outfit Infinite Kustomz.   The world’s first custom sneaker range for horses, ‘Horse Kicks’, is a custom… Continue reading Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear

Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’

The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester bourbon whose ready-to-drink mint julep is the ‘Official Drink Of The Kentucky Derby’. So you’d think that on the first Saturday in May means the brand would encourage fans… Continue reading Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’

Mass Mutual Brings The World’s Smallest Ad Campaign To The Kentucky Derby Via ‘Small Acts’

MassMutual thought small when it came to activating its rights at the 2019 Kentucky Derby – really small.   MassMutual’s Churchill Downs on-site Derby weekend takeover saw its build a series of 20 miniature outdoor displays in an activation titled ‘Small Acts’.   The miniatures were placed around key areas at Churchill Downs: including the… Continue reading Mass Mutual Brings The World’s Smallest Ad Campaign To The Kentucky Derby Via ‘Small Acts’