Coca-Cola sports drink Powerade encouraged Australians to ‘Sweat It Out’ in a new campaign promoting Powerade ION4 Active Water fronted by soccer stars Sam Kerr and cross code Paralympian Dylan Alcott. The Australian women’s national football team skipper and Chelsea striker and the Australian wheelchair basketballer and wheelchair tennis player star in an integrated… Continue reading Sam Keer & Dylan Alcott Front Powerade Australia’s ‘Sweat It Out’ Active Water Campaign
Tag: McCann Sydney
Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
A new multi-strand Australian Open activation programme from official payments partner Mastercard asks all Aussies to pick up a racquet and rally together. Tennis maintains your health, fitness and relationships so there is no better way to rekindle friendships than through a sport that's proven to boost social connectedness. Let the Australian Open inspire… Continue reading Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January. The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
MasterCard is activating its new three-year ‘official payment’ partnership with the Australian Open 2017 via a multi-faceted campaign that revolves around the tennis tournament’s ‘Happy Slam’ theme. As the official payment partner of the first tennis major of the year, MasterCard is leveraging its ‘Sponsor of the Happy Slam’ status with integrated, inter-connected activity… Continue reading MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
