Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January. The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Tag: #HappySlam
MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
MasterCard is activating its new three-year ‘official payment’ partnership with the Australian Open 2017 via a multi-faceted campaign that revolves around the tennis tournament’s ‘Happy Slam’ theme. As the official payment partner of the first tennis major of the year, MasterCard is leveraging its ‘Sponsor of the Happy Slam’ status with integrated, inter-connected activity… Continue reading MasterCard ‘Happy Slam’ Spans Ads, Ambassadors, Experiential, Contests, Tap Tennis & A Happiness Meter
