On 24 May Stella Artois launched a campaign promoting its sponsorship of the 1 June virtual chess challenge with grandmaster Hikaru Nakamura which is being streamed live on Twitch and will attempt the chess.com record for most unique games won in one hour. The AB InBev beer brand is hosting the online ‘Bullet Chess… Continue reading Stella Artois Hosts Grandmaster Nakamura’s Twitch-Streamed ‘Bullet Chess Speed Run’
Tag: Stella Artois
Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Lager and skateboards seems an inventive capsule collection collaboration but that’s what the design and marketing team at Stella Artois USA have done when it teamed up with Palace Skateboards to create a joint collection called ‘Savour Life Together’. The clothing and accessories collection and campaign, developed in harness with MPC Creative, is led… Continue reading Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
To activate its inaugural year as the official beer partner of the Australian Open Stella Artois set up an artists studio on-site which created an artwork each day to represent life at the tournament. The initiative, called ‘The Life Artois – Captured Live’ saw four resident artists chosen from each of the Grand Slam… Continue reading Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
Stella Artois ‘Serves Up One To Remember’: An Integrated Wimbledon Campaign Led By Experiential Brand Space
Running under the ‘Serve One to Remember’ strapline, Stella Artois is rolling out its 360 integrated, multi-platform Wimbledon activation with a UK focus on its Vantage Point experience. The campaign launched in the run-up to the tournament and, as well as the flagship experiential space, spans TV, digital and social promotions, influencer collaborations, trade… Continue reading Stella Artois ‘Serves Up One To Remember’: An Integrated Wimbledon Campaign Led By Experiential Brand Space
Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
Stella Artois is leveraging its status as the Official Beer of The Championships through a new 360° Wimbledon campaign inspired by the personal journeys and modest beginnings of those behind the origins of the beer and of the tennis tournament. The integrated campaign, which launched on 13 June, celebrates the legacy of the legendary… Continue reading Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
Stella/Punchdrunk’s Black Diamond Heist Experience
Stella Artois has again collaborated with pioneering theatre company Punchdrunk for an immerse experience to promote Stella Black. Following hot on the heels of last year’s ‘The Night Chauffeur’, this summer’s theatrical plot focuses on the ‘The Black Diamond’. Of course, it is the spectators and viewers, as with all Punchdrunk productions, who lie… Continue reading Stella/Punchdrunk’s Black Diamond Heist Experience
