Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles

To leverage its status as the official sports drink of NCAA March Madness, Powerade kicked off a new campaign on 14 March celebrating the power in an athlete’s number and aimed at inspiring all athletes from kids to professionals.   The idea behind ‘Powerade In Numbers’ is that, no matter the sport or the level… Continue reading Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles

Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade

Stella Artois is leveraging its status as the Official Beer of The Championships through a new 360° Wimbledon campaign inspired by the personal journeys and modest beginnings of those behind the origins of the beer and of the tennis tournament.   The integrated campaign, which launched on 13 June, celebrates the legacy of the legendary… Continue reading Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade

SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign

James Bond has always famously been a vodka drinker, but it’s not always been the same vodka brand.   In Fleming’s Moonraker novel it was Wolfschmidth, several movies saw Smirnoff product placement, it was Absolut in Never Say Never Again, Stolichnaya in A View To A Kill and Finlandia in Die Another Day.   In the… Continue reading SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign