Late May sees the launch of an innovative entertainment property blending campaign that links the new Spider-Man movie to the NBA Finals. Sony Pictures Entertainment has launched a film trailer/TV commercial for ‘Spider-Man Homecoming’ in which Iron Man Tony Stark (or should that be actor Robert Downey Jr) invites his super hero extended family… Continue reading Iron Man Invites Spider Man To His NBA Finals Party: Along With Happy Hogan, But Not Captain America)
Tag: Movie Marketing
Heineken’s SPECTRE Work Led By Bond/Craig TVC & 1st Ever ‘Spyfie’ Space Selfie
Heineken’s Bond partnership, part of its global strategy of solidifying the brand’s position as a premium drink and drive brand-relevant conversations, continues ahead of the release of SPECTRE through a $100m integrated marketing campaign that includes product placement, advertising and the world’s first space selfie called ‘Spyfie’. This latter Spyfie-led digital strand of the… Continue reading Heineken’s SPECTRE Work Led By Bond/Craig TVC & 1st Ever ‘Spyfie’ Space Selfie
Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art Sony products including the Xperia Z5 phone and the RX100 IV Cyber-shot camera. On her own personal mission, this short-form spot follows a chase across London’s… Continue reading Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign
James Bond has always famously been a vodka drinker, but it’s not always been the same vodka brand. In Fleming’s Moonraker novel it was Wolfschmidth, several movies saw Smirnoff product placement, it was Absolut in Never Say Never Again, Stolichnaya in A View To A Kill and Finlandia in Die Another Day. In the… Continue reading SPECTRE Bond Girl Estrella Front’s Belvedere’s Blockbuster Bond Campaign
Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
A press conference at Boston’s World Shaving Headquarters unveiled a new tie-up between Gillette and Stark Industries resulting in a set of four prototype razors built with Avengers-inspired technology. The objective of this (fictional) Marvel movie and personal care marketing collaboration is to ‘re-imagine the future of shaving’ and usher in ‘the next age… Continue reading Gillette & Stark Industries (Marvel) Partner On ‘Avengers’ Prototypes
