Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art Sony products including the Xperia Z5 phone and the RX100 IV Cyber-shot camera. On her own personal mission, this short-form spot follows a chase across London’s… Continue reading Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Tag: Camera
Olympus’ Eco Experience In National Parks Tie-In
A highly committed outdoor eco initiative sees Olympus link up with the US National Parks Service for two sponsorship initiatives – ‘Air Web Camera’ and ‘Share The Experience’ initiatives. The former programme tracks and analyzes air quality in 16 national park locations including the Grand Canyon, Yosemite, the Great Smokey Mountains, and the Washington… Continue reading Olympus’ Eco Experience In National Parks Tie-In
