Imaging brand Canon has opened its Rugby World Cup sponsorship activation with an online video series fronted by adventurer and TV star Bear Grylls and a fan experience partnership with Getty Images. The film see Grylls open up about his love of the sport and his favourite rugby moments as the brand leverages growing… Continue reading Bear Grylls Fronts Canon’s RWC Film Series & Getty Photographer Experience
Tag: Imaging
Canon Documentary Fronts London Fashion Week Work
While clothing sponsors (like Topshop and Triumph) have obvious industry synergies with Fashion Weeks, a slew of other major global brands (eg DHL and Mercedes-Benz) place their associations with London Fashion Week (LFW) high up on their marketing priorities. For brands like Mercedes it is about cool credibility and engaging upscale youthful consumers, while… Continue reading Canon Documentary Fronts London Fashion Week Work
Samsung’s Sydney Opera House Sails Imaging Initiative
Samsung is activating its recent partnership with the Sydney Opera House by offering Australians a chance to interact with the nation’s flagship architectural gem by having their own photo projected onto the sails of the country’s most iconic building. The competition is designed to ‘hand the Opera House sails over to the public for… Continue reading Samsung’s Sydney Opera House Sails Imaging Initiative
Swing With Nikon Photo Experience At The Open
The imaging brand will host an experiential area, The Nikon Photo Experience, at this year’s Open offering fans the chance to have their own golf swing analysed by a PGA golf coach using the COOLPIX P300. The COOLPIX camera features full HD movie mode, which is used to help ticket holders improve their game. The… Continue reading Swing With Nikon Photo Experience At The Open
Olympus’ Eco Experience In National Parks Tie-In
A highly committed outdoor eco initiative sees Olympus link up with the US National Parks Service for two sponsorship initiatives – ‘Air Web Camera’ and ‘Share The Experience’ initiatives. The former programme tracks and analyzes air quality in 16 national park locations including the Grand Canyon, Yosemite, the Great Smokey Mountains, and the Washington… Continue reading Olympus’ Eco Experience In National Parks Tie-In
MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
In 2011 Manchester Airports Group (MAG) worked closely with the local Hallé Orchestra and venue Bridgewater Hall on the Halle ‘Adopt a player’ programme. This education initiative enables children, mainly from inner-city primary schools, to attend a Hallé concert at The Bridgewater Hall and to take part in a creative music project connected to… Continue reading MAG & Brother Back Halle’s Adopt-A-Player CSR Scheme
Konica Minolta Backs CBS Golf Swing Analysis Tool
Imaging, printing and networking tech outfit Konica Minolta launched its activation around its sponsorship of CBS Sports’ coverage of the 2011 US PGA Golf Tour with a two fairly straightforward TV spots. The TVCs – ‘Back In The Day’ & ‘When I Was Your Age’ – aim to reinforce the brand’s document problem… Continue reading Konica Minolta Backs CBS Golf Swing Analysis Tool
