A highly committed outdoor eco initiative sees Olympus link up with the US National Parks Service for two sponsorship initiatives – ‘Air Web Camera’ and ‘Share The Experience’ initiatives.
The former programme tracks and analyzes air quality in 16 national park locations including the Grand Canyon, Yosemite, the Great Smokey Mountains, and the Washington and Lincoln Memorials in Washington DC.
The latter is a consumer-led photo contest encouraging visitors to experience the nation’s parks’ beauty but to take only photos away with them and thus leave the parks untouched for future generations. This scheme aims to reinforce the National Parks/Olympus core mantra – take only pictures and leave only footprints. It also aims to encourage Americans to get outside and help capture the incredible spaces and places preserved in our national parks and communicate them to friends and acquaintances.
The initiative revolves around a central website and is supported by email and outdoor activity throughout the National Parks properties. Amateur photographers can participate in the contest by uploading their photos from their computers through Facebook, Flickr, Shutterfly There is an entry gallery for all visitors to view as well as a sharing facility enabling competitors to pass on entries to friends and family.
The backers are looking for photos that best capture the fresh, natural scenic wonders of the US Federal Recreation Lands. No image alteration or manipulation is permitted and the judges are seeking originality, artistic composition, technical quality and technique and images that showcase the best of recreational opportunities in the parks.
The 2010 Share the Experience grand prize winner’s photo is featured on an ‘America the Beautiful Federal Recreation Lands Pass’, while all winners will receive park vacation prizes, outdoor equipment, cash and imaging products from Olympus.
Comment:
This initiative carefully and effectively reflects the partnership’s core mission statement – take only pictures, leave only footprints – and so will boost the spread of this underlying message. It also dovetails well with existing expected activity within the space it operates – which should drive participation. By putting winning entries on passes and tickets the spread of the sponsorship initiative should get a further boost.
http://nationalparks.promo.eprize.com/experiencecontest2010
http://www.olympusamerica.com/corporate/corp_nationalparks.asp
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