Promoting Wrexham AFC’s new partnership with global technology company HP Inc, club co-chairs Rob McElhenney and Ryan Reynolds fronted a new ‘Up(grade) The Town’ campaign. First posted on their personal social feeds and then running across the newly promoted League Two club’s own digital channels and HP’s platforms, the launch activation kicked off with… Continue reading Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner
Tag: Technology Partner
Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens
The new Formula One (F1) season reaches the start line in Australia on 25 March, so teams and sponsors are revving up car launch campaigns ahead of the green light. One of the most notably launch initiatives was Renault Sports’ RS18 reveal which was initially teased with a ‘build your own DIY hologram’ spot… Continue reading Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens
Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
January sees a new activation wave – called ‘Do You Want More’ – in Microsoft’s ‘Passion Powers’ campaign leveraging its partnership with Real Madrid CF. Continuing a campaign that revolves around how the sponsor’s technology is helping the team – focusing on ‘power’, ‘purpose’ and ‘preparation’ – this latest initiative is spearheaded by an… Continue reading Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
Samsung’s Sydney Opera House Sails Imaging Initiative
Samsung is activating its recent partnership with the Sydney Opera House by offering Australians a chance to interact with the nation’s flagship architectural gem by having their own photo projected onto the sails of the country’s most iconic building. The competition is designed to ‘hand the Opera House sails over to the public for… Continue reading Samsung’s Sydney Opera House Sails Imaging Initiative
