January sees a new activation wave – called ‘Do You Want More’ – in Microsoft’s ‘Passion Powers’ campaign leveraging its partnership with Real Madrid CF. Continuing a campaign that revolves around how the sponsor’s technology is helping the team – focusing on ‘power’, ‘purpose’ and ‘preparation’ – this latest initiative is spearheaded by an… Continue reading Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
