Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Tag: Car Launch
Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign
The 2 March multi-strand digital ‘We Live Performance’ campaign unveiling the new 2021 Mercedes-AMG F1 W12 E and building excitement ahead of the new Formula One season was spearheaded by twin promotional pillars: a 30-minute live streamed car launch from the team’s Brackley base hosted on its YouTube channel which was partnered by a 60-second… Continue reading Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign
Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
The much hyped Williams Racing 2021 FW43B augmented reality app reveal on 5 Match was scratched at the last moment after its app was hacked immediately prior to launch. The F1 team was forced to pull the app from both the Apple App Store and Android Google Play store and revert to its supporting set… Continue reading Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
Fashion Meets F1 In Alpha Tauri’s Digital ‘Car Livery & Autumn/Winter Collection’ Campaign
The second half of February saw Formula One (F1) team Scuderia AlphaTauri unveiled its 2021 car in what it described as a fashion-forward, digital launch fronted by drivers Pierre Gasly and Yuki Tsunoda. The launch, which was held at AlphaTauri’s new Austrian showroom in Salzburg and, was amplified digitally led by a hero video… Continue reading Fashion Meets F1 In Alpha Tauri’s Digital ‘Car Livery & Autumn/Winter Collection’ Campaign
Audi UK Activates Spurs Sponsorship Via Player & Cockerel Led ‘Dare To Be Different’ Q8 Launch
Audi is celebrating its sponsorship of Tottenham Hotspur with ‘Dare to be Different’, a campaign that shows the two brands coming together in a humorous twist on “run-of-the-mill” sponsorship content. Led by a digital/social spot starring a team of current Spurs stars – including Dele Alli, Christian Eriksen, Davinson Sanchez and Lucas Moura – as… Continue reading Audi UK Activates Spurs Sponsorship Via Player & Cockerel Led ‘Dare To Be Different’ Q8 Launch
Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens
The new Formula One (F1) season reaches the start line in Australia on 25 March, so teams and sponsors are revving up car launch campaigns ahead of the green light. One of the most notably launch initiatives was Renault Sports’ RS18 reveal which was initially teased with a ‘build your own DIY hologram’ spot… Continue reading Renault Sport F1 Team’s 3D Holographic RS18 Car Launch Through Microsoft HoloLens
Audi Leverages Proteas Cricket Partnership For #Untaggable Hashtag Heavy Q2 Launch Campaign
Audi activated its Proteas partnership by leveraging its Cricket South Africa (CSA) sponsorship to launch the new Q2 through a campaign titled #untaggable. The aim of this activation was to use Audi’s Proteas partnership to assist in effectively taking the umbrella Q2 #untaggable launch campaign to market in South Africa through a powerful local… Continue reading Audi Leverages Proteas Cricket Partnership For #Untaggable Hashtag Heavy Q2 Launch Campaign
McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch
‘Roads? Where we’re going, we don’t need roads……..but we do need racetracks.’ As the first weekend of testing got underway in Jerez (Spain), the revived McLaren-Honda F1 team celebrated the renewal of their partnership and leveraged interest in the upcoming season with a spoof webfilm based on the 1980s Hollywood blockbuster movie Back to the Future.… Continue reading McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch
