The second half of February saw Formula One (F1) team Scuderia AlphaTauri unveiled its 2021 car in what it described as a fashion-forward, digital launch fronted by drivers Pierre Gasly and Yuki Tsunoda. The launch, which was held at AlphaTauri’s new Austrian showroom in Salzburg and, was amplified digitally led by a hero video… Continue reading Fashion Meets F1 In Alpha Tauri’s Digital ‘Car Livery & Autumn/Winter Collection’ Campaign
